If you’re a small business owner in the Baltics (Latvia, Lithuania, Estonia) looking to make the jump into e-commerce without getting overwhelmed by complexity – then you’re in the right place. In this article, we’ll walk you through how Mozello helps you create an online store, what it offers as an online store builder platform, why it can be a strong website builder / ecommerce site builder choice for Baltic businesses, and in particular how it integrates with local-friendly payment and shipping options (including the Baltic-leading payment service provider MakeCommerce).

We’ll also compare Mozello with players like Wix and Shopify – so you can evaluate if this “online store builder for small business” is the right fit for you.

Why choose Mozello as your online-store builder

Simplicity, Baltic-friendly origin & small business focus

Mozello is a website and online store builder platform founded in Latvia, designed with simplicity in mind: you don’t need extensive coding skills, you can launch quickly, manage your store independently, and it supports multilingual sites (a big plus in the Baltic region).

For a small business owner, time and cost matter: Mozello’s simplicity means you can create an online store and start selling sooner, without a large development budget.

Key features to build your store

Some of the standout features:

• Responsive, mobile-friendly design (essential in todays mobile first world) so your site adapts to phones and tablets.
• Multilingual support out of the box: especially useful if you intend to serve customers in Latvia, Lithuania, Estonia, perhaps in English too.
• Good SEO and marketing features built in: you can edit pages, set SEO parameters, make your site discoverable.
• Wide range of essential e-commerce features: product listings, variants, discount codes, digital & physical products.
• Integrations and API support: if you scale you can integrate accounting, shipping services, etc.

Pricing made for small biz

Pricing is straightforward and modest. For example, Mozello has a Free tier and paid tiers (Premium, Premium Plus) that allow unlimited products, more storage, free professional domain, etc.

For a small Baltic business, this means you can start cost effective (even free) and then scale when you are ready. This makes it an appealing “online store builder for small business”.

Also, compared to most ecommerce platforms Mozello doesn’t charge any platform commission from turnover and you can choose whatever payment gateway you prefer. Which means more money for you.

Integrations that matter for the Baltics: payments & shipping

Payment integration with MakeCommerce

For Baltic merchants, one of Mozello’s strongest advantages is its seamless integration with local payment providers, including MakeCommerce — a trusted solution for secure online payments across the region.

Mozello and MakeCommerce have partnered to offer a special deal for businesses that choose to use both platforms together:

• Mozello provides a 50% discount for the first year on its Premium Plus eCommerce plan.
• MakeCommerce offers exclusive rates for Mozello merchants:
  – Bank payments at €0.20 fixed per transaction
  – Card, Apple Pay, and Google Pay payments at 1.2% (minimum €0.10)

This partnership makes it easier and more affordable to set up a professional, fully localized online store — with trusted payment options your Baltic customers already know and use.

What does this mean for you?

• You can accept local bank-link payments (popular in the Baltics) and cards/ApplePay/GooglePay via MakeCommerce.
• Integration is relatively straightforward: MakeCommerce lists Mozello among its integration modules.
• You benefit from a payment provider that understands Baltic banks, local currencies (EUR in Baltics), languages (English/Latvian/Lithuanian/Estonian) and is used by many regional stores.

Shipping & delivery integrations suited for Baltic e-commerce

Having a payment gateway is one thing — being able to efficiently ship your products in the Baltics and beyond is another. Mozello supports integrations with delivery services and shipping methods. For example:

• Mozello’s “Built-in e-commerce integrations” list includes shipping services such as Omniva, Venipak, Swotzy (parcel-locker networks in the Baltics) and others.
• Specifically, integration with Swotzy (which allows you to use all parcel locker systems in the Baltics with a single contract/integration) and Unisend (formerly LP Express) covering Latvia and connecting Baltic countries.

What does all this give you?

• You can tie shipping services local to the Baltics (parcel lockers, courier delivery) directly to your online store on Mozello.
• That means your checkout can offer relevant shipping methods for Latvian / Estonian / Lithuanian customers (parcel machine pick-ups, courier, home delivery).
• You can automate label generation and integrate logistics workflow, making your store management smoother.
• Combined with MakeCommerce for payment + local shipping integrations, you get a fairly complete stack tailored to Baltic small businesses.

Mozello vs Wix vs Shopify – how does it compare?

When evaluating an online store builder, you’ll often find the big names: Wix, Shopify, BigCommerce, etc. Let’s compare Mozello with Wix and Shopify — especially focused on small Baltic businesses looking for a website builder / online store builder.

Mozello vs Wix (as a “Wix alternative”)

Wix is primarily a website builder with e-commerce capabilities. It offers drag-and-drop design flexibility, lots of templates and apps.

Mozello offers:

• simpler, leaner interface oriented to getting things done quickly;
• multilingual site support from the free plan (Wix often requires higher tiers or apps for full multilingual support);
• multilingual Baltic focus: built in Latvia, supports Baltic languages and handles regional specifics easier (including customer support);
• better out-of-the-box local integrations (Baltic payments, Baltic shipping) via Mozello + MakeCommerce + shipping integrations, whereas Wix might require custom apps or third-party add-ons;
• great value/plans: starting free and relatively affordable for small stores.
  On the flip side: Wix may offer more design flexibility, more advanced plugins/apps, and a larger ecosystem.

For a Baltic small business that wants to just get online quickly, build a store, manage Baltic-relevant payments/shipping, Mozello can be a very strong Wix alternative.

Mozello as a Shopify alternative

Shopify is the global e-commerce giant: very robust, scalable, many apps/integrations, high customisation. Mozello comparison:

Pros of Mozello:

• Lower overhead for small business: fewer complexities, simpler management.
• Focus on Baltic/local market: local payment/shipping integrations built in or supported.
• Pricing: you don’t get locked into expensive tiers early on; you can start lean.
• Multilingual support built-in.
• No commission on sales (Mozello doesn’t charge a cut of your revenue) apart from your payment gateway fees. And you can choose whatever payment gateway you prefer.
• With Mozello, every Premium plan includes registration of a professional domain (for example .com, .net, .eu etc) and free renewals for life. With Shopify you get a free “your-storename.myshopify.com” subdomain, but a custom domain will cost you (typically 10-20€/year or more) when purchased via Shopify or another registrar.

Cons vs Shopify:

• Shopify has huge app ecosystem (thousands of add-ons) if you need really advanced features. Mozello’s ecosystem is more modest.
• If you scale to very large store volumes, complex headless commerce or lots of custom workflows, Shopify may offer more power.
• Design flexibility and deep customisation will be greater in Shopify if you’re willing to invest in programming and specialist help.

For many small Baltic business owners, Mozello can serve as a strong Shopify alternative: especially when your goal is to create an online store, sell regionally, handle payments/shipping locally, without needing enterprise level customisation.

What are the main benefits of Mozello for Baltic small businesses?

Let’s summarise the key benefits that make Mozello particularly attractive for small business owners in the Baltics:

1. Local-friendly payment and shipping stack
   Because Mozello supports MakeCommerce (with local bank-links, card payments, ApplePay/GooglePay) and shipping integrations with Baltic parcel networks (Swotzy, Omniva) — you are not forced into generic global setups that may feel disconnected to Baltic customers.

Having payment and delivery aligned with local expectations builds trust and reduces friction.

1. Ease of use + low cost to start
   You can begin with minimal investment, move fast, don’t need to wait weeks for web-developers. For small business owners, this is a big win.
   The “online store builder for small business” positioning is genuine: you can create an online store without being a coding-expert or hiring a full dev team.
2. Multilingual & Baltic-market friendly
   If you want to serve multiple countries (Latvia, Lithuania, Estonia) or language groups, Mozello’s multilingual support is a major plus. The platform’s Baltic origin means localisation is more baked in.

Mozello is also built with local legislation and tax requirements in mind. It supports Baltic-specific VAT settings, invoicing standards, and legal compliance options – so you can stay aligned with local e-commerce and accounting rules without complicated manual setup.

Another key advantage is that Mozello offers local customer service across all plans even by phone. The team is based in the region, which makes communication smoother and faster. Mozello’s local presence also means they’re more flexible and responsive to customer needs – often implementing region-specific features or legal requirements (for example, compliance with alcohol trade regulations or faster rollout of e-invoice support).

1. No revenue commission and transparent pricing
   Mozello doesn’t take a cut of your sales; you pay for plan + your payment gateway fees. This is simpler and (for many small shops) cheaper than platforms that take both fees and revenue share.
2. Enough features for many small business use-cases
   Features like robust product variants, invoice sending, discounts, filters/sorting (important to help customers find products) are included.
   You get marketing and SEO features, domain, hosting, mobile optimization, design templates — everything you need to launch.
3. Scalable on your terms
   While Mozello is simple, it doesn’t lock you out of growth: you can integrate further via APIs, add various integrations when needed and also add some features using custom code.

How to get started: Building your online store on Mozello

Here’s a step-by-step outline tailored for Baltic small business owners on how you can start your store with Mozello, including payments and shipping integrations.

Sign up and pick a plan

• Begin on Mozello’s free plan if you’re just testing or have a few products (Free plan: up to 5 products, 0.5 GB storage).
• When you are convinced that Mozello will fit, choose Premium or Premium Plus to unlock unlimited products, more storage, custom domain, etc.
• Choose a custom domain name (e.g., yourstore.lv, yourstore.lt, yourstore.ee) rather than the default yourname.mozello.store for branding. It will make your business look professional and trustworthy.
• Ensure you set up the site details: business name, contact info, VAT number, legal pages (distance selling, right of withdrawal).

Choose a template & design your site

• Mozello gives you professional templates; you can customise colours, fonts, layout.
• Use content blocks (image blocks, text, banners, columns) to build your homepage, category pages, about page, blog/news if needed.
• If you sell in multiple languages (for example Latvian + English + Estonian), enable multilingual support by creating / duplicating your pages to another language and even translate texts with AI.

Add your products

• Navigate to Store → Catalog in your Mozello admin.
• Add products: name, description, images, price, variants (size, color) if needed. Mozello supports robust product variants.
• Set categories, filters (Mozello supports sorting/filtering of products to help your customers).

Setup payment integration (including MakeCommerce)

Go to Store → Store settings → Payments in the Mozello admin.

Choose your payment processor. For Baltic businesses, MakeCommerce is a top choice:

• Fill in the MakeCommerce application found here: Apply
• Ensure your e-shop meets the requirements: https://makecommerce.net/merchant-requirements/ 
• After we have checked your store for complience, we will prepare and sign a contract with you.
• You’ll fill in integration data (provided by MakeCommerce after the signing of the contract).
• MakeCommerce supports bank-links, card payments (Visa/MasterCard & Apple Pay/Google Pay), Buy Now, Pay Later, etc.
• Launch and start accepting payments.

Setup shipping and delivery methods

Under Store → Settings → Delivery you define shipping options: e.g., parcel machine pick-up, courier delivery, country zones (Latvia, Lithuania, Estonia, international). You can also set various parameters for specific types of products or create delivery method groups for adjusting the pricing of your shipping methods.

• Use Mozello’s integration with shipping services like Swotzy, Omniva. You can generate and print shipping labels, tracking codes etc.
• Make sure to link your delivery cost to your business logic: e.g., mark out any restrictions (weight, size) and integrate the delivery provider’s pickup points list (parcel machines) for Baltic customers.
• At checkout, ensure shipping method choices appear clearly to customer and shipping cost is transparent.

Launch your store and start selling

• Publish your website, test the full checkout flow end-to-end: product → cart → shipping method → payment → order confirmation.
• Set up your legal pages (privacy policy, terms of service, returns policy) – important for EU / Baltic compliance.
• Use built-in marketing tools: Mozello supports Google Analytics, Facebook Pixel, discount codes, email collection pop-ups (via its “Engaga” tool).
• Promote your store (drive traffic): socially, local advertising, perhaps newsletters. The easier you make the buying process, the better conversion.

Manage and grow your store

• Monitor orders, fulfil shipments, issue refunds if needed (MakeCommerce supports refunds).
• Expand your catalog, add new products, run promotions (discount coupons). Mozello supports that.
• Set up other features like reviews, related products, discount codes, shopping cart abandonment e-mails.
• Continually improve your site’s SEO: since you’re selling online you want to be found. Mozello makes it really easy to do search engine optimization.

Conclusion

For Baltic small business owners, who want to enter e-commerce without over-engineering things, Mozello offers a strong proposition. It checks all the boxes of being the best website builder and online store builder for small businesses.

If your goal is to create an online store and start selling in Latvia, Lithuania, Estonia (and beyond) with minimal fuss and local-friendly tools, Mozello is a very good candidate. The combination of Mozello + MakeCommerce + Baltic shipping integrations gives you a stack that “just works” for the region.

If you’re ready to take the step, visit Mozello’s website and start building! Once you are ready set up MakeCommerce payment and shipping via Omniva, Swotzy or other local courier, test the checkout, launch, and iterate.

Start small, learn what your customers want, and scale when you’re ready.