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WooCommerce or Shopify – which one to choose?


Those who are more familiar with e-commerce, surely know about the platforms like WooCommerce and Shopify and have heard of their rivalry. But which of them should you choose?

Estonians have made a clear choice. The number of WooCommerce stores in Estonia exceeds the other platforms by far. Looking at the customer portfolio of MakeCommerce, which consists of nearly 4,000 e-shops, we can see that WooCommerce is the most important player in the entire Baltic region. This platform is used by almost half of the e-shops in Estonia, Latvia and Lithuania.

Shopify, WooCommerce’s competitor, is in second place in the Baltics, but still lags behind WooCommerce. Shopify has about a third of MakeCommerce stores.

In the future, the competition will become more intense. Looking at all Baltic stores, we see that Voog is in third place, even in a situation where there are no operations in the Latvian and Lithuanian markets. Magento is still an important platform with a weight of less than five percent, followed by Prestashop and OpenCart with a weight of a few percent.

The previous numerical overview was based on the number of rig installations. But it is also important to look at where the money flows – which are the stores with the highest turnover. From here, a completely different picture faces us. Large shops with a wide range of goods have chosen the Magento platform, and it is from these shops that the largest part of the transaction volume of Baltic e-shops comes.

Which e-shop platform to prefer?

Before making a final decision, you should thoroughly consider and evaluate what the future sales volume is and whether you manage setting up the e-store on your own or need to use the help of a developer.

The reason for WooCommerce’s popularity is that the software is available free and open source – it can be freely used and customized according to your needs. However, setting up a WooCommerce store may require the help of a developer. On the other hand, the advantage of Shopify as a cloud platform is that it is quick to set up, easy to use, and has several out-of-the-box integrations.

Below we present a more detailed comparison of the two market leaders.


1. Free and open source. The e-shop is placed on a virtual server, which is why the web hosting fee is added.

2. WooCommerce is a WordPress plugin. For those who already use WordPress, WooCommerce is the easiest choice.

3. Intuitive and easily adaptable to your needs.

1. You need a little deeper technical knowledge or use the help of a developer.

2. Is software in its classic sense, while Shopify is a cloud service.

1. Intuitive and simple. Much has already been prepared for the merchant, and in general, any skilled computer user can handle starting an e-shop.

2. Convenient and safe. With a cloud solution, you don’t have to worry about server maintenance, Shopify takes care of the software and its security.

1. Monthly fees. Depending on the package, the monthly fee varies from 24 to 289 US dollars, and a service fee for e-store transactions is added. The monthly fee for Shopify Plus (designed for e-stores with high transaction volumes) reaches $2,000.

2. Customization options are limited. Before starting an e-shop, you should definitely check which payment and delivery solutions the platform supports. Read more about MakeCommerce Shopify integration here.